MD AL Rafi, and I K M SAAMEEN YASSAR. “Forecasting Customer Lifetime Value: A Data-Driven Approach to Optimizing Marketing Budget Allocation ”. Journal of Computer Science and Technology Studies 7, no. 10 (October 20, 2025): 537–550. Accessed December 28, 2025. https://al-kindipublishers.org/index.php/jcsts/article/view/11211.