Thomas Aerathu Mathew. Data-Driven Marketing Reinvented: Leveraging AI for Smarter, Ethical, and Personalized Campaigns. JCSTS [Internet]. 2025 May 1 [cited 2026 Mar. 17];7(3):149-56. Available from: https://al-kindipublishers.org/index.php/jcsts/article/view/9316