1.
MD AL Rafi, I K M SAAMEEN YASSAR. Forecasting Customer Lifetime Value: A Data-Driven Approach to Optimizing Marketing Budget Allocation . JCSTS [Internet]. 2025 Oct. 20 [cited 2025 Dec. 28];7(10):537-50. Available from: https://al-kindipublishers.org/index.php/jcsts/article/view/11211