Strawberry Agrotourism as a Solution for Farmer Income Diversification in Indonesia: Potential and Challenges

Abstract

This study aims to explore the potential of Strawberry Agrotourism in Indonesia as a solution to diversify farmers' incomes while identifying the challenges faced in developing this sector. This research uses a qualitative approach with descriptive methods through in-depth interviews, documentation, and field observations, with content analysis using NVivo 12 Plus.  Gowa Regency was used as the locus in this study because the highlands of Gowa are considered not only as a vegetable-producing area but also a fairly well-known tourist destination. These findings show that even though strawberry production experienced a significant decline in 2020, Gowa Regency remains the area with the most significant strawberry production in South Sulawesi. This research found that developing strawberry agrotourism through activities such as strawberry picking tourism could be a solution to diversify farmers' income and attract more tourists. The main challenges identified include limited infrastructure, commodity price volatility, dependence on harvest seasons, and competition from other tourist destinations, which require attention for more sustainable development. Investment in supporting infrastructure, more effective marketing strategies, and business diversification programs for farmers are needed to reduce dependence on the harvest season and increase the competitiveness of agrotourism in the region.