The Economics of Fast Food: Impact on Society, Employment, and Consumption Patterns: A Comprehensive Study Integrating Global and Indian Perspectives
DOI:
https://doi.org/10.32996/jefas.2025.7.7.2Keywords:
Fast food industry, economics, consumption patterns, public health, consumer behavior, pricing strategies, gig economy, environmental challenges, sustainability initiatives, market adaptation.Abstract
This research article examines the economics of the fast-food industry, focusing on its societal impact, employment dynamics, and evolving consumption patterns. Integrating global and Indian perspectives, the study traces the historical development of fast food, analyses employment trends including youth and gig economy participation, and investigates consumer behavior and pricing strategies. It further scrutinizes public health and environmental challenges, evaluates policy responses, and considers the industry's future in light of technological and regulatory trends. The study employs a data-driven approach, incorporating infographics, and tables to illustrate key trends. The findings offer valuable insights for students, researchers, and policymakers into the complexities and implications of the fast-food sector worldwide and in India.
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