Willingness of Farmers to Adopt Blockchain Technology in Smart Agriculture

Authors

  • Shang-Chuan Shih PhD candidate at the College of Management, Yuan Ze University, Taiwan
  • Bang-Han Chiu Director, Research Center for Smart Production & Innovation Management at Yuan Ze University

DOI:

https://doi.org/10.32996/jefas.2023.5.4.3

Keywords:

Blockchain-A, UTAUT, DLT

Abstract

In order to achieve the SDGs, blockchain technology can potentially improve the sustainability of the agriculture ecosystem. Therefore, this research drawing a UTAUT extended model by the introduction of Perceived Value(PV), Government Support(GS) and Information Security(IS), explored the factors that influence farmers’ intention to adopt Blockchain-A in Taiwan. First, the extended model has a stronger explanatory power, supplementing the technology acceptance theory. Second, the analysis shows PV, GS, and IS play mediating roles and clarifies the psychological mechanism affecting the adoption of Blockchain-A by farmers. Third, the results of this study provide a basis for policy suggestions that can help the government to formulate and promote appropriate sustainable agriculture policies.

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Published

2023-08-08

Issue

Vol. 5 No. 4

Section

Research Article

License

Copyright (c) 2023 Journal of Economics, Finance and Accounting Studies

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Shang-Chuan Shih, & Bang-Han Chiu. (2023). Willingness of Farmers to Adopt Blockchain Technology in Smart Agriculture. Journal of Economics, Finance and Accounting Studies , 5(4), 24-34. https://doi.org/10.32996/jefas.2023.5.4.3