Artificial Intelligence and Digital Technologies in Finance: A Comprehensive Review

Abstract

This study explores the transformative impact of artificial intelligence (AI) and digital technologies on the financial technology (FinTech) industry, highlighting their role in fostering business growth, operational efficiency, and enhanced customer engagement. AI-driven strategies have unlocked new avenues for streamlining workflows, boosting productivity, and expanding financial inclusion by reaching underrepresented populations. However, these advancements also pose challenges, including navigating complex regulatory frameworks and adapting to the rapidly evolving technological landscape. This paper delves into the macroeconomic effects of AI, examining its influence on labor markets, consumer behavior, and organizational success. Furthermore, the paper discusses blockchain applications and their potential to reshape consumer behaviors and financial systems. It also evaluates the implications of digital transformation on economic efficiency and the legal frameworks surrounding electronic payment systems. Ultimately, this study underscores the profound opportunities AI and digital technologies present for FinTech and offers insights relevant to both academic inquiry and policy-making.