MOHAMMED A. S. IBRAHIM; VARDAN ALEKSANYAN. Mega-Sporting Events and Soft Power: Perceived Changes in Qatar’s Nation Brand Following the 2022 FIFA World Cup. Journal of Economics, Finance and Accounting Studies , [S. l.], v. 8, n. 2, p. 14–25, 2026. DOI: 10.32996/jefas.2026.8.2.2. Disponível em: https://al-kindipublishers.org/index.php/jefas/article/view/11946. Acesso em: 8 jun. 2026.