Chinmoy Modak, et al. “Machine Learning Model in Digital Marketing Strategies for Customer Behavior: Harnessing CNNs for Enhanced Customer Satisfaction and Strategic Decision-Making”. Journal of Economics, Finance and Accounting Studies , vol. 6, no. 3, June 2024, pp. 178-86, https://doi.org/10.32996/jefas.2024.6.3.14.