WIDAD, B. and SAID, M. 2024. The Mediating Role of Ethical Brand Equity: A Partial Least Squares Structural Equation Modeling in Moroccan Islamic Banking. Journal of Humanities and Social Sciences Studies. 6, 3 (Mar. 2024), 05–29. DOI:https://doi.org/10.32996/jhsss.2024.6.3.2.