YUQUAN (KRISTEN) ZHOU. Corporate Social Responsibility (CSR) Activity for Service Brand: Effects of CSR-Brand Fit, Consumer-CSR Fit on Skepticism and Brand Loyalty. Journal of Humanities and Social Sciences Studies, [S. l.], v. 4, n. 2, p. 168–173, 2022. DOI: 10.32996/jhsss.2022.4.2.20. Disponível em: https://al-kindipublishers.org/index.php/jhsss/article/view/3550. Acesso em: 14 dec. 2025.