WIDAD, BELGHITATE; SAID, MSSASSI. The Mediating Role of Ethical Brand Equity: A Partial Least Squares Structural Equation Modeling in Moroccan Islamic Banking. Journal of Humanities and Social Sciences Studies, [S. l.], v. 6, n. 3, p. 05–29, 2024. DOI: 10.32996/jhsss.2024.6.3.2. Disponível em: https://al-kindipublishers.org/index.php/jhsss/article/view/6895. Acesso em: 1 jul. 2026.