Journal of Tourism and Hospitality Studies
The Journal of Tourism and Hospitality Studies (ISSN: 2976-7598) is an international, peer-reviewed, open-access monthly journal that serves as a forum for publishing scholarly papers that advance the broad fields of tourism and hospitality. The journal seeks to nurture the critical development of the domain of tourism and hospitality, to extend the frontiers of knowledge in the field, and to provide a global forum for the exchange of opinions and ideas.
Al-Kindi Center for Research and Development
The Value-Based and Business Innovation Approach towards Sustainable Business Practices of Hotel Enterprises in the Philippines
This study aims to investigate the possibilities for transformation in the business practices of Philippine hotel firms via the integration of a value-based and model innovation approach leading to their sustainability. Considering the worldwide need for sustainable development, the hotel sector is essential to reducing its negative effects on the environment, promoting social responsibility, and maintaining its financial stability. It examined the viability and efficacy of implementing a thorough sustainability framework that considers the particular socioeconomic and environmental circumstances of the Philippines. This research is built on multiple regression with moderation analysis that will determine the level of effect between variables. A Likert scale type of questionnaire will be used to conduct the instrument and gather data from respondents from hotel enterprises. The intended model will be established through multiple regression with moderation analysis. A thorough understanding of the current sustainability situation in the Philippine hotel industry, insights into effective approaches to value-based and business model innovation, a roadmap for implementing sustainable business practices, and the role that firm profile plays as a mediator in the important relationships this study develops are just a few of the expected outcomes of this research. To determine if hotel firms in the Philippines are leaders in sustainable business practices, this research aims to support their long-term resilience and success by promoting a culture of innovation and responsibility. At least 410 respondents representing at least 100 hotel firms were surveyed in this study. Data was gathered using survey instrument from Hotel firms from 1 star to 5 stars. The value-based business model has been found to have an excellent extent in terms of value creation, value proposition, and value capture. Business model innovation measured through creation, extension, revision, and termination is perceived to have acceptable levels within the hotel industry. Sustainable business practices are found to be well implemented among these hotel firms measured through their economic growth, social responsiveness, and environmental orientation. The antecedents of value-based business models are found to have a positive significant effect on sustainable business practices. In business model innovation, only the strategies of revision and extension may positively affect the sustainability of hotel firms. Through moderation analysis, it was found that the effect of value-based business models on sustainable business practices is dependent on the star rating or firm size of the hotel. The effect of business model innovation on sustainability of hotel firms was found to be different only on the extent between 1 star and 3 star, and 1 star and 5 stars. The proposed output is Framework on Sustainable Business Practices of Hotel Firms from Value Based and Business Model Innovation.
Value-Based Business, Business Model Innovation, Sustainable Business Practices, Firm Profile
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The Influence of Airport Self-Service Technology on Perceived Use of Ease, Usefulness, Enjoyment and Behavioral Intention of Passengers in Davao City
This study aimed to investigate the influence of airport self-service technology on perceived use of ease, usefulness, enjoyment, and behavioral intention of passengers in Davao City, Philippines. Adopted survey questionnaires were given to a sample of 404 passengers in Davao City International Airport who have used the self-service kiosk upon check-in. This study employed nonexperimental design utilizing a descriptive correlation technique. The statistical tools used were frequency, mean, and Pearson r. Results revealed that when determining the level of perceived use of ease, usefulness, and enjoyment of passengers in Davao City International Airport, it was found to be very high or very much observed concerning perceived ease of use, usefulness, and enjoyment. The level of behavioral intention of passengers at Davao City International Airport was very high. The level of airport self-service technology quality of passengers in Davao City International Airport in terms of functionality, assurance, design, enjoyment, convenience, customization, and security or privacy. It is important to have self-service technology in the airport because it provides convenience and time-saving benefits to customers. You see this most commonly in retail stores with self-checkout systems and restaurants that enable customers to customize their orders and make payments without relying on the ground crew or staff.
Airport Self-Service Technology, Perceived Use of Ease, Usefulness, Enjoyment, Behavioral Intention
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Enhancing Destination Value in Hong Kong Through Operational Excellence and Integrated Governance
Hong Kong's tourism industry has rebounded rapidly after a post-pandemic, reaffirming the city's role as a major regional gateway. This recovery highlights a critical reality: in dense global cities, destination competitiveness increasingly depends on the capacity, fluency, and governance of operational systems, rather than attraction-based or marketing interventions alone. Drawing on official statistics, sector reports, and policy documents, this study employs an explanatory sequential mixed-methods approach to examine how operations shape destination value in Hong Kong. The analysis identifies four interlinked challenges: (1) system-wide pressure from renewed high-volume mobility and concentrated peak flows; (2) capacity constraints in transport terminals, accommodation, and dense urban districts; (3) multi-agency fragmentation leading to process discontinuities and reduced journey fluency; and (4) a policy–implementation gap within the Development blueprint for Hong Kong's tourism industry 2.0. (Culture, Sports and Tourism Bureau, 2024), which identifies operational priorities but lacks concrete governance and performance integration mechanisms. In response, the paper proposes the Hong Kong Operations-Excellence (HOE) Framework, integrating Total Quality Management (TQM) principles with Operations Management (OM) tools to establish destination-level governance for flow optimization and process fluency. The framework comprises three layers: TQM-based destination governance, OM integration, and experiential outcome metrics. Policy recommendations include establishing a Destination Operations Council, implementing shared data protocols and predictive analytics, introducing operational certification, and prioritizing process-level experience redesign. The study contributes theoretically by reframing destination value as an operational outcome in high-density contexts, and practically by offering implementable governance mechanisms aligned with Hong Kong’s strategic tourism objectives.
destination operations; Total Quality Management (TQM); operational integration; Hong Kong tourism; flow management; policy implementation
Copyright (c) 2025 Journal of Tourism and Hospitality Studies
Effects of Facility Competitiveness on Financial Performance: The Mediation of Green-Technology Application
Although facility competitiveness in service delivery (compared to alternative firms both within and beyond the destination) is linked to firm performance and profitability, the contribution of green-technology application to this relationship has been underexplored in the literature on hospitality firm competitiveness, particularly in the context of developing economies like Kenya. This study aimed to employ the Kenyan context to enhance knowledge on the effects of facility competitiveness on financial performance and the extent to which green-technology application mediates the process. Anchored on resource-based view theory, this study adopted a partial least squares structural equation model (PLS-SEM) to test hypotheses utilizing 206 data samples from managers of accredited hospitality facilities in Kenya. The results of path coefficients indicated service quality (β = .18, t = 2.05, p = .04), location (β = .17, t = 2.58, p = .01), innovation capacity (β = .18, t = 2.79, p = .01) and quality of human resources (β = .12, t = 2.26, p = .02) dimensions of facility competitiveness to have a direct and significant effect on financial performance of accredited hospitality facilities in Kenya. Moreover, green-technology application mediated service quality (β = .11, p = .00), innovation capacity (β = .09, p = .00), quality of human resources (β = .12, p = .00) and location (β = .05, p = .03) effects on financial performance of hospitality facilities. As such, green-technology application is a fundamental mechanism through which other hospitality facility resources and capabilities improve financial performance. The study gives strategic interventions for enhancing the financial performance of hospitality facilities via fostering facility competitiveness and applying green technologies.
An Emerging Ecotourism Destination of Ilug Kamalig in the Municipality of Porac Province of Pampanga Philippines
This study aims to explore the potential economic and socio-cultural opportunities essential for achieving sustainable tourism development in Ilug Kamalig, an emerging ecotourism destination located in the municipality of Porac, Province of Pampanga. Data collection was conducted through traditional pen-and-paper survey questionnaires administered to sixty tourists visiting Ilug Kamalig, originating from Porac and neighboring cities and provinces. The gathered data will be systematically analyzed using descriptive statistical tools, including percentage distribution, mean scores, and verbal interpretation. Findings from the study underscore the significance of ecotourism as a sustainable tourism model that benefits both local communities and visitors. Ecotourism plays a vital role in preserving natural landscapes and cultural heritage, promoting environmental conservation, safeguarding indigenous traditions and ways of life, and fostering economic development. The results affirm that ecotourism attractions like Ilug Kamalig offer substantial advantages to residents, who are instrumental in harnessing these opportunities to drive meaningful change and contribute to the site's long-term sustainability. Furthermore, the study highlights the importance of a strategic marketing plan designed to assist local government units (LGUs) and tourism personnel in identifying and promoting unique products and services that can enhance the visitor experience. By empowering stakeholders and encouraging community participation, Ilug Kamalig can evolve into a thriving ecotourism hub that exemplifies sustainable development in the region.
Ecotourism, Socio-Cultural, Ilug Kamalig, Economic Benefit.
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Transformational Leadership’s Role in Shaping Gen Z Hospitality Professionals
The recognition of transformational leadership is becoming an effective strategic approach by means of developing Generation Z professionals in the hospitality industry. The research is guided by Bass and Riggio’s (2006) four-dimensional framework and Bandura’s (1986) Social Cognitive Theory. This research determined how transformational leadership behaviors such as idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration, these impact young hospitality employees’ job satisfaction, motivation, professional growth, and career aspirations. Utilizing a descriptive quantitative design, a total of 172 Gen Z professionals were chosen to participate via survey. The result reveals consistent perceptions of transformational leadership across supervisory roles. High levels of satisfaction and motivation and generally viewed their work environments as conducive to learning and advancement. But moderate optimism surrounding future leadership roles suggests a need for clearer developmental pathways and long-term career planning. By evaluating the demographic profile ranging from early-career professionals with limited leadership exposure shows the highlights when it comes to urgency for hospitality organizations to adopt inclusive leadership strategies that foster mentorship, engagement, and alignment with Gen Z’s ethical and personal growth values. These findings reinforce the strategic relevance when it comes to transformational leadership in shaping Gen Z workforce experiences and advancing Sustainable Development Goals (SDGs 4, 5, and 8) through inclusive and values-driven HR practices.
| KEYWORDS: Transformational Leadership, Generation Z, Hospitality Professionals, Career Development, Inclusive Leadership, Workplace Culture, Sustainable HRM, Employee Empowerment
Hospitality for All: Examining the Awareness and Employment Readiness for PWDs in Davao City’s Restaurant Industry
This study examined the level of awareness and employment readiness of restaurants in Davao City in relation to the inclusion of Persons with Disabilities (PWDs) in the hospitality workforce. Guided by the provisions of the Magna Carta for Disabled Persons (RA 7277) and other labor policies, the research aimed to determine whether awareness significantly relates to establishments’ readiness to employ PWDs. Using a descriptive-correlational research design, data were gathered from 34 respondents representing restaurant owners, managers, supervisors, HR officers, and staff. A structured Likert-scaled questionnaire measured two main constructs: awareness of legal frameworks and benefits of PWD employment, and readiness in terms of environment, training, and facilities. Findings revealed that respondents were moderately aware (overall mean = 3.63) of laws and incentives, particularly in relation to corporate social responsibility, but had lower awareness of tax benefits. Readiness was also rated as moderate (overall mean = 3.38), with stronger readiness in providing inclusive environments and weaker performance in accessibility of facilities. Correlation analysis showed a moderate positive relationship between awareness and readiness (r = 0.621, p = 0.001), indicating that higher awareness contributes significantly to employment readiness. The study concludes that while restaurants demonstrate growing awareness and willingness to employ PWDs, practical gaps in infrastructure and systemic support hinder full inclusion. It recommends enhanced awareness campaigns, facility improvements, and stronger government support to foster inclusivity in the restaurant industry.
Evaluating Hospitality: Tourist Perceptions of Servicescape in Siquijor’s Accommodations through the Lens of Bitner’s Servicescape Model
In today’s highly competitive service landscape, businesses increasingly recognize the strategic value of well-designed physical environments—what Bitner (1992) termed the servicescape—to enhance customer satisfaction, brand loyalty, and operational performance. This study employed a quantitative research design using proportional sampling (via Slovin’s formula) and high-reliability instruments (Cronbach’s α = 0.92–0.95) to assess tourist perceptions across three primary servicescape dimensions: Ambient Condition, Spatial Layout, and Signs, Symbols, and Artifacts. Data were analyzed using weighted means and path analysis to evaluate both the perceived importance and statistical impact of individual environmental factors. Guided by the Expanded Servicescape Model proposed by Mansueto, Magsayo, and Suan (2025)—which introduces expanded subdimensions such as flexibility, symbolic significance, and Instagrammability (see Figure 1)—the findings reveal a consistent misalignment between what tourists perceive as important and what most strongly influences their experience. While cleanliness and configuration received the highest ratings, factors like sensory balance, adaptability, and symbolic relevance had greater predictive power. These results underscore the need for service environments that are not only aesthetically pleasing but also emotionally engaging, contextually adaptive, and culturally resonant. The study was conducted independently, without external funding, to ensure objectivity and academic integrity.
Servicescape, ambient condition, spatial layout, symbolic design, Instagrammability, Expanded
Sustainable Tourism in Tanguar Haor: Exploring the Role of NRB Investments in Enhancing Resilience and Conservation
Bangladesh has exceptional tourism assets. With historical and rich sites such as Cox’s Bazar, Chittagong Hill Tracts, and Sundarbans, this sector contributes 2–3 % of GDP to the national economy. Considering the case of Tanguar Haor in Sunamganj, this paper demonstrates how Non‑Resident Bangladeshi (NRB) investment aligned with sustainability principles can drive sustainable and resilient tourism development in environmentally vulnerable areas. Adopting a mixed‑methods design, the study comprises literature review, Focus Group Discussions (FGDs) among local stakeholders, Key Informant Interviews (KIIs) with NRBs, officials, and experts in the industry, and surveys targeting NRBs and residents. The evidence shows strong latent NRB interest in sustainable tourism ventures when credible opportunities, risk‑mitigation instruments, and streamlined procedures are present. The key findings of the study were that NRB was highly distributed in terms of country of residence and profession, etc. Given current remittance patterns, investment capacities range from micro to large scale and include possibilities for eco‑friendly infrastructure development, powerlines, water projects, community‑based models, and quid pro quo conservation-linked heritage initiatives. Specific insights include a high interest in eco‑friendly and community‑based tourism, with cultural heritage and adventure tourism forming complementary niches. The study outlines how NRB capital, knowledge, and networks can reinforce national frameworks and enable community-centred, conservation‑minded development in Tanguar Haor. Some policies are recommended in various areas: simplifying investment, use of incentives for targeting the investments in sustainable projects, better market access and branding, stronger regulatory coherence with cooperation between public agencies along with the private sector, and Public-Private Partnerships (PPPs) to be more proactive; a structured diaspora engagement. This paper concludes that these actions can enable NRB involvement, deliver benefits of local livelihoods, and biodiversity conservation—placing Bangladesh more firmly on the responsible global tourism map.
Sustainable tourism; Non-Resident Bangladeshi (NRB) investment; Tanguar Haor; Community-based tourism; Public-private partnerships (PPPs)
Exploring the Perceived Carrying Capacity of Cambugahay Falls: A Tourist Perspective
Tourism carrying capacity has evolved into a multidimensional construct encompassing environmental, cultural, economic, and institutional dimensions to ensure destinations remain resilient under increasing visitor pressures. This study advances the discourse by introducing the Mansueto–Sarmiento–Sabado Carrying Capacity Model (2025), a novel framework that operationalizes the concept of Attraction Carrying Capacity by integrating physical limits, cultural resilience, economic sustainability, and institutional governance into a unified system. Unlike earlier models, this framework incorporates a real-time monitoring component, enabling both administrators and tourists to collaboratively manage visitor flows, safeguard resources, and promote sustainable tourism practices. Employing a quantitative-descriptive research design, the study surveyed 400 stakeholders in Siquijor, Philippines, using a validated and pilot-tested structured questionnaire (Cronbach’s alpha = 0.92). Descriptive statistics and composite mean scores interpreted via a Likert scale revealed that Cambugahay Falls exhibits a “very good” overall carrying capacity, with composite means of 3.81 (physical), 4.02 (cultural), 4.02 (economic), and 4.01 (institutional). Cultural carrying capacity ranked highest, reflecting robust socio-cultural support and heritage preservation, while gaps in cultural infrastructure, efficiency capacity, and allocation capacity signal areas for targeted improvement. The study concludes that the proposed model offers a practical and adaptive framework for balancing ecological protection, cultural preservation, and economic resilience in tourism management. Recommendations include adaptive governance strategies, community-led heritage programs, and digital visitor tracking systems to ensure long-term sustainability.
tourism carrying capacity, sustainable tourism, novelty model, Mansueto–Sarmiento–Sabado Model, Siquijor, heritage management, institutional governance
The Acceptability Level of Rabbit Meat as an Alternative Meat used in Kapampangan Dishes
This research aims to look at the acceptability level among the respondents on Rabbit meat as an alternative meat for processed and meat products such as Tocino, Sisig, and Morcon and its implication to the Market Success of Products among selected Kapampangan respondents in the City of San Fernando, Pampanga Specifically, this research would like to identify the following:1.) Demographic profile of the respondents; 2.) Level of acceptability of the respondents on rabbit processed meat in terms of sensory characteristics, price, nutritional value, and culture; and 3.) Relationship of the respondent’s demographic profile and its level of acceptability of rabbit meat as an alternative meat source. In order to see the general picture, a total of 65 researcher-made survey questionnaires were used. The first part was the demographic profile of the respondents, and the second part was their perception of the acceptability of rabbit meat as an alternative source for consumption. The study also used simple random sampling in determining the samples of the study. Kampampangan residents were the respondents to the study. Based on the results, the sensory characteristics of rabbit meat, price, and nutritional value in terms of Tocino, Sisig, and Morcon are acceptable to respondents; thus, there is a great potential to commercialize rabbit meat in the area, although culture-resulting indicators are slightly and somehow some were not acceptable. Pearson’s r also covered a significant relationship in Age, Gender, and Educational Level towards the acceptance of the consumers since the p-value is greater than 0.05. This implies that based on the factors mentioned—Sensory, Price, Nutritional Value, and Culture, Rabbit meat is accepted as Tocino, Sisig, and Morcon servings by the general consumers which can be considered an alternative meat for the aforementioned local cuisine or as an alternative source of different nutritional values. It is recommended that breeders of rabbit meat should continuously educate the public on rabbit meat consumption through advertisements on social media focusing on the different ways to cook rabbit meat in different cuisines. To counter the declining consumption of this valuable meat, reassuring discourses are required to point out its historical merit in health and culture. Also, its distinctive sensorial traits, nutritional profile, and technological properties should be valorized. The need for consumer information, especially on the health benefits of rabbit meat, is crucial to eradicating negative notions about eating rabbit meat.
Rabbit Meat; Kapampangan Dishes; nutritional value
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Silver-Grey Tourism in Local Community-Based Tourist Attractions in Pampanga: Basis for Enhancement of Local Community-Based Tourist Attractions
The study aimed to determine the prospects and problems of silver-grey tourism in local community tourist attractions in Pampanga Province and to use it as a basis for enhancement of Local Community-Based Tourist Attractions. The study was conducted with 336 Filipino Silver-Grey Visitors as respondents residing within the Philippines aged 60 years old and above. This included the preferences of the respondents in terms of types of tours, outdoor activities, pricing, safety and security, mode of transportation, type of information used and budget. This looked into the differences in preferences of the silver-grey visitors when grouped according to their profile. Furthermore, the problems encountered during their visits to the tourist places were determined. A questionnaire was provided to the respondents. The respondents were looked into as to their age, sex, the frequency of visits to local community-based tourist attractions, and place of origin. The study utilized a questionnaire created by the researcher, which was chosen based on relevant literature related to the study. There were more female respondents than male respondents. As for the age, majority were of age 61-65 years. The study also showed that the number of married who were still traveling was far from single and widow / er respondents. Record of visit frequency also showed that majority of the respondents only visited the listed local community-based tourist attractions once. The study showed that silver-grey visitors tend to be budget conscious as they prefer the cheapest price an attraction can offer, the price for entrance fees (Php500 and below) and the total budget that they are willing to spend is Php1,000 and below. Most of the participants were from the provinces of Bataan and Pampanga. Data gathered provided a list of the most visited local community-based tourist attractions in a certain area. The top attractions with the highest number of visits are Mt. Arayat National Park, followed by Lubao Bamboo Hub and Ecopark, and then Nayong Pilipino. Zoocobia Fun Zoo and Sandbox come in fourth and fifth, respectively. The attraction with the lowest number of visits is New Gintung Pakpak. The study discussed the preferences of Filipino Silver-Grey visitors in terms of different aspects such as types of tours, outdoor activities, prices, safety and security, mode of transportation and budget. The null hypothesis was tested for each aspect. In terms of "types of tours", the computed P-value for age (P=0.789), civil status (P=0.215), frequency of visit to local community-based tourist attractions (P=0.590) and place of origin (P=0.053) are more than 0.05 level of significance while as to sex (P=0.008), the null hypothesis is rejected. Next, in terms of "outdoor activities", the computed P-value for age (P=0.789) and sex (P=0.750) are more than 0.05 level of significance thus, null hypothesis failed to be rejected, while as to civil status (P=0.001), frequency of visit to local community-based tourist attractions (P=0.005) and place of origin (P=0.000), null hypothesis is rejected. With regard to "prices", the computed P-value for age (P=0.939), sex (P=0.065), civil status (P=0.292), frequency of visit to local community-based tourist attractions (P=0.682), and place of origin (P=0.845) are more than 0.05 level of significance. In terms of "safety and security", the computed P-value for age (P=0.813), sex (P=0.193), civil status (P=0.220), frequency of visit to local community-based tourist attractions (P=0.658) and place of origin (P=0.209) are more than 0.05 level of significance. In terms of mode of transportation, the computed P-value for age (P=0.769), sex (P=0.234), civil status (P=0.482), and frequency of visit to local community-based tourist attractions (P=0.379) are more than 0.05 level of significance; however, as to place of origin (P=0.011), the null hypothesis is rejected. Lastly, in terms of budget, the computed P-value for age (P=0.406), civil status (P=0.064), frequency of visit to local community-based tourist attractions (P=0.515), and place of origin (P=0.681) are more than 0.05 level of significance thus, null hypothesis failed to be rejected while as to sex (P=0.019), the null hypothesis is rejected.
Local community-based attraction, outdoor activities, safety and security, silver-grey tourists, transportation, visitors, individual tour, group tour
Navigating Sustainability in The Tourism and Hospitality Industry: An Exploratory Study of Sustainable Practices, Antecedents and Effects.
In light of sustainability seated in front-row in the tourism and hospitality industries, organizations are motivated to adopt green practices to meet consumer consumption needs along with societal and environmental responsibilities. The research contributes qualitatively to the way in which industry practitioners initiate change, the reasons for it and how they go about doing this, along with challenges met. This paper pinpoints major trends that underscore the current sustainability landscape in tourism and hospitality based on interviews with managers, sustainability officers, and frequent patrons. Results indicate that sustainability programs help improve customer contentment, encourage functional efficiency, and increase brand position, however, also incur limitations including cost barriers and mandate training. The study indicates that even after positive initial experiences using sustainable practices, stakeholders need ongoing support to maintain sustainable behavior within this area.
Sustainability Tourism, Eco-Friendly Practices, Operational Efficiency, Community
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Exploring Push and Pull Factors in Tourism: Understanding Foreign Visitors' Motivations in Siquijor Island
This study explores the travel motivations and preferences of foreign tourists visiting Siquijor, utilizing the Push and Pull Theory of Motivation to analyze how intrinsic (push) and extrinsic (pull) factors shape travel behavior. A quantitative research design with inferential relational analysis was employed, gathering data from 167 respondents through a structured questionnaire. Reliability analysis confirmed the instrument's consistency (Cronbach's alpha: Push = 0.92, Pull = 0.91). Key findings reveal that predominantly European and highly educated millennials constitute the primary demographic. Their travel motivations emphasize personal enrichment, knowledge acquisition, and cultural engagement, with natural attractions and local cuisine as significant pull factors. Family status significantly influences preferences; singles and divorced travelers prioritize exploration, while married individuals seek family-friendly activities. Accessibility, infrastructure, and online information universally impact travel decisions. The study underscores the need for tailored marketing strategies, including ecotourism development, knowledge-based experiences, and enhanced digital engagement. Recommendations highlight creating inclusive offerings for diverse demographics and promoting local dining. Insights aim to inform sustainable tourism initiatives in Siquijor, aligning experiences with global travelers' evolving expectations while enhancing satisfaction and economic vitality. The findings contribute to a comprehensive understanding of tourism behavior, supporting targeted strategies for destination management and policy development.
Siquijor Tourism, Push and Pull Factors, Post Pandemic Tourism, Millennials Travel
Influence of Manaoag Church in Tourist Motivation towards Religious Tourism
This research delves into the aspects of Religious Tourism. In the Philippines, the abundance of religious sites and activities plays an important role in fostering pilgrimage and enhancing the significance of religious tourism. This study examines the influence of Manaoag Church on tourists’ travel motivation. The primary aim of this study is to know the influence of Manaoag Church on tourist motivation towards Religious Tourism. A descriptive research approach and quantitative method were used for this study. In addition, the researchers conducted a convenience sampling survey with a total of 400 respondents, specifically 400 tourists visiting Manaoag Church. The study adapts the theory of Icek Ajzen – Theory of Planned Behavior and John Crompton – Destination Image Theory. The TPB is utilized to explore the motivations that drive tourists to visit the Manaoag Church, focusing on how attitudes, subjective norms, and perceived behavioral control influence their intentions. Concurrently, Destination Image Theory is applied to assess how the Manaoag Church influences tourist motivations through beliefs, emotions, and behaviors. Based on the results, the researchers were able to identify the motivation of the tourists to visit Manaoag Church regarding leisure, perceived benefits, perceived risks, family and peer influence, religious community influence, accessibility of religious sites, financial resources, and previous experience. It showed that the majority of the visitors were females who are 21–30 years old, who are Roman Catholic and visited the site 1-3 times per year. It was also revealed that there was no significant difference in the respondents’ assessment of the influence of Manaoag Church in the tourist motivation towards religious tourism when grouped according to frequency of visit in terms of beliefs, emotions, and behavior. In other words, whether a respondent has visited the church once, several times, or more frequently, their assessment of the church’s influence on their motivation remains consistent. This could indicate that Manaoag Church’s role in religious tourism has a universal appeal or significance, transcending the number of visits a person has made.
minor basilica of our lady of the rosary of manaoag
Copyright (c) 2024 Journal of Tourism and Hospitality Studies
Preferences and Travel Motivations of Pink Tourists Among Filipinos
The purpose of this study was to determine the preferences and driving forces behind LGBT, or pink, tourism. LGBT tourism is referred to as "pink tourism." (Greenberg, Peter (2007). This abbreviation, which stands for lesbian, gay, bisexual, and transgender, is frequently used to refer to the LGBT community. The motivations behind Pink Tourists' travel choices will be examined in this study. The research was split up into four sections: Phase 1 dealt with determining the demographic profile of the correspondents in terms of sexual orientation/gender, age, status, income, travel frequency, travel companion, and accommodation preference. Phase 2 focused on factors in choosing a travel destination among pink tourists, Phase 3 on perceiving the importance of motivation when considering travel, and Phase 4 on identifying the importance of factors when selecting a travel destination. For this study, fifty correspondents were chosen to take part. We used the Research Paradigm as the process of the study to able to get the results of the feedback and get a necessary adjustment.Purposive sampling was employed to select the participating correspondents. The findings indicated that the majority of Pink tourists—who are primarily bisexual—discovered they belong to the LGBTQ community between the ages of 21 and 25. BPO businesses tend to employ members of the LGBTQ community due to their anti-discrimination policies. Many of them made the decision to remain unmarried in order to travel with their buddies. LGBTQ people wish to travel twice a year for leisure, enjoyment, vacation, and to experience life; if they feel safe, accepted, and treated equally, they will remain for less than a week. These days, people plan their trips one to three months in advance by booking their journeys online. They also enjoy traveling for enjoyment and entertainment. When traveling, Pink Tourism prefers to go with friends since it makes them feel more at ease and allows them to express their actual gender identity. Here are our suggestions based on the findings of our investigation: LGBTQ people should be permitted to use restrooms according to their gender identity and comfort level in restaurants, hotels, and other establishments. In addition, hotels ought to offer family rooms, which may accommodate a sizable gathering, in the event that a guest house or full house is unavailable at a specific location. Finally, LGBTQ-friendly events and activities should be added to destinations so that people may enjoy their trip, unwind, and meet new people more comfortably.
Pink tourism, travel motivation, preferences, lgbtq+ filipino travelers.
Collaborative Governance in the Development of Likupang Super Priority Tourism Destination in North Sulawesi Province
This qualitative descriptive study investigates collaborative governance in the development of the Super Priority Tourism Destination (DPSP) Likupang, Indonesia, identifying factors that either support or hinder its effectiveness and efficiency. Indonesia's tourism sector, enriched by its diverse natural and cultural assets, contributes significantly to the economy through revenue, employment, and cultural promotion. However, the governance of DPSP Likupang's development has been inadequate, leading to underperformance in realizing the area's full potential. The research highlights that while the advancement of communication technologies and the collaborative culture of North Minahasa are supportive, significant barriers such as limited resources, insufficient cross-sectoral communication, and low political commitment obstruct progress. To address these challenges, the study proposes the Collaborative Governance Regime Integrated Driver Model, an adaptation of the CGR model by Emerson, Nabatchi, and Balogh (2012). This new model integrates local cultural values and political dynamics into the governance process, enhancing collaborative efforts and potentially leading to more effective development outcomes. This model is specifically tailored to overcome the unique challenges faced by DPSP Likupang, suggesting that integrating cultural insights and strengthening political will are crucial for improving governance and achieving sustainable development in tourism-heavy regions like North Minahasa. The findings and recommendations of this study are intended to guide policymakers and stakeholders in optimizing governance frameworks to better support the strategic growth of tourism destinations.
Proposed Sustainable Voluntourism Guidelines for Bantayan Island, Cebu, Philippines
The study conducted on Bantayan Island, Cebu, Philippines, aimed to assess the impact of voluntourism on socio-cultural, environmental, and economic aspects. The researcher used a descriptive survey form, collecting data from 347 purposively chosen respondents. Here are the key findings from the study: 1) Before Typhoon Yolanda, many tourists went to Bantayan Island, and the local people benefited from them; however, after the typhoon, fewer tourists went to the Island, which directly affected the life of the local people; 2) All the respondents perceived that voluntourism helped the socio-cultural, economics and environment of the local people in Bantayan Island; 3) There is no significant difference in the perceptions of the respondents on the impact of voluntourism to the socio-cultural and economics dimensions in Bantayan Island; however, there is a significant difference in their perceptions towards the impact of voluntourism to the environment; 4) The tourists and the local people have a different perception about the impact of voluntourism to the environment with a p-value .003 which is significant; 5) There is a significant. The study concludes that voluntourism significantly contributes to the socio-economic, economic, and environmental well-being of Bantayan Island. However, its sustainability hinges on addressing all relevant elements and recognizing their interconnectedness. Collaboration Among Stakeholders: All tourism stakeholders in Bantayan Island should unite as a team, sharing a common vision and strategies. Capacity Building: The public and private sectors of Bantayan Island’s tourism industry should organize seminars and training programs. Local Ordinances: Bantayan Island’s local government units should craft and approve local ordinances. These regulations will safeguard the socio-cultural, economic, and environmental aspects, guiding the activities of both foreign and local tourists. Community Involvement: The local people of Bantayan Island should actively participate in the planning and development of voluntourism programs. Regular Evaluation: Continuous assessment of the voluntourism program by all stakeholders is essential to ensure its long-term sustainability. Reference for Future Research: Future researchers can utilize the findings of this study as a valuable reference to gain an in-depth understanding of the topic.
Voluntourism, socio-cultural impact, environment impact, economic impact, proposed guidelines
Burnout and Emotional Intelligence: Their Relationship to Work Performance of Tourism Management Graduates
This paper aimed to examine the correlation between burnout, emotional quotient and work performance of Tourism Management graduates working in a tourism-related establishment. A descriptive-correlational quantitative research design was used, and data were gathered from N=100 Tourism graduates through random sampling using a structured survey questionnaire adapted to standard instruments to measure burnout, emotional intelligence, and work performance. Spearman's Rho was used to understand the strength of the relationship between variables. The results uncover that the respondent's level of burnout is low while the level of emotional intelligence and work performance are high. The study further reveals that burnout and the emotional intelligence of the respondents are significant and negatively correlated. The results also show a significant relationship between emotional intelligence and work performance. This implies that a high level of emotional intelligence reduces the likelihood of experiencing emotional fatigue and disassociation and has a positive impact on the worker productivity of the respondents.
Work performance, emotional intelligence, burnout, tourism, graduates
Copyright (c) 2023 Journal of Tourism and Hospitality Studies
Job Performance of Hospitality Professionals
The academic and industrial sectors are constantly changing through the influence of digitalization social and environmental influence. These landscapes, psychologically, will affect how future employees may behave in order to adopt to their respective professions. Positive personalities are obviously responsible for employees' success in an organization, especially in hospitality and tourism, where the profession deals with people with various cultural backgrounds. The jobs in tourism and hospitality could be more relaxed, as stated by Alexandra (2023), thus resulting in high job turnover. The study was to determine the relationship between the personality dimensions and job performance of hospitality professionals. Questionnaires were disseminated to 100 respondents, all hospitality professionals. Their answers were subjected to statistical computation using Mean and Pearson r. This study showed that in terms of personality dimension, the respondents highly manifest all the indicators, such as being extrovert, agreeable, conscientious, and open to new experiences. Interestingly, among all the indicators, the following emerged the highest: respondents assume people are good, they cooperate rather than compete, and they are proficient (competent or skilled). However, the respondents could be higher in this personality dimension, like being tolerant and being perfectionist. Moreover, the job performance of hospitality workers respondents shows HIGH in most of the indicators, especially arriving at work on time, proposing solutions to problems, and consulting the supervisor when necessary. However, in the interest of identifying room for improvement, these are initiative and Leadership skills, including responding to feedback. In terms of the relationship among two variables, the study shows a relationship between personality dimension and job performance, thus rejecting the null hypothesis. This indicates that personality dimensions are connected and relevant to the performance of hospitality professionals. This concludes that the personality dimension indicated in this study has a significant relationship. The study's implication would serve as an eye-opener for the human resource management of every hospitality firm in considering the gauging of personality traits or dimensions in hiring hospitality personnel. Aside from skills, gauging qualifications and competency may include personality dimension or trait tests that serve as their basis in providing specific job descriptions and positions for the graduating students. This would help the students find the appropriate and suitable job or business for them.
An Evaluation of Students' Industrial Training Programs in the Hospitality Industry: A Case Study of Three Public Universities in Ashanti Region, Ghana
Industrial attachment is regarded as one of the most relevant aspects of the academic curriculum of tertiary institutions across the globe. Industrial attachment offers students the opportunity to prepare themselves for the job market by gaining relevant insight into what pertains to the world of work. This study aims to investigate the perception of students on the effectiveness of industrial training in academic programmes offered at three Universities in Kumasi, the Ashanti region of Ghana. This study utilized a case study research design and quantitative research approach to solicit from 284 students from the departments of Tourism and Hospitality in the three universities who had undergone practical industrial training in their previous semesters through close ended questionnaires. The study employed descriptive statistics and linear regression analysis to analyse the data collected. The findings of the study revealed that the perception of students on the effectiveness of industrial training was generally positive, with an average ranking score of ±89.62%. The study established that the major factor that had a positive influence on the perception of the students on the effectiveness of their previous industrial training programme was the host company’s support. It was, however, observed that the majority of the students (89%) lacked pre-placement orientation, while another 85% also lacked departmental support during their industrial training programme. The study recommends that students should be given the proper orientation before their placement to give them insight into what to expect while on their internship. The departments in the university should also create a feedback system that will allow them to supervise, monitor and also follow-up on the progress of their students while on industrial training programmes.
Industrial training, perception, departmental support, company support, orientation
Hospitality Management Competency: Framework to Match Expectations of Academia and Industry in Ghana
The main purpose of the study was to propose a framework to match the competencies of hospitality graduates with the expectations of hospitality industries in Ghana. The study adopted a qualitative research approach. Overall, 12 educators (five heads of departments and seven lecturers) were purposely selected from five (5) Technical Universities through a forum via Zoom to discuss the outcomes of the study in proposing the framework. The instrument used was a semi-structured interview guide. Thematic content analysis was used to analyse the data collected. The study results revealed that most of the educators, 10 (83.3%), were females and had worked for more than ten (10) years in the hospitality academic setting. The study revealed that there exists a gap between hospitality educators and the hospitality industry in Ghana. The study revealed that broader stakeholder consultation, student-related measures such as student orientation and specialization, technical/practical education, and lecturer-related measures such as encouraging lecturers to research and gain industry experience included measures to bridge the gap between hospitality academia and industry. Based on the findings and review of related literature, the study suggests a framework that can be implemented by hospitality educators in Ghana to match the competencies of hospitality graduates with those required by the hospitality industry.
academia; hospitality industry; hospitality educators; hospitality management; competency framework; Ghana
Land Use Development of Bahuluang Island as a Leading Tourism Object in Selayar Regency, South Sulawesi
The Republic of Indonesia is an archipelagic country made up of 16,771 islands. The 314 islands are within the administrative area of ​​South Sulawesi Province. Bahuluang Island in the Selayar Islands Regency is one of them, which has rare resources that have not been utilized optimally as a source of driving the economy for the welfare of the people. This island has coral reef islands, white sand islands, and beautiful white sand beaches. Its natural conditions are very attractive and have the potential to be developed into a world-class tourist area. What is the academic perspective on the potential of this island to become a world-class tourist area, and how the development concept is right for it is a research problem. The aim is to reveal the potential and strategy for developing the area and its development model to become a world-class maritime potential-based tourism area. The method used is logical argumentation analyzed using the SWOT method. The results of the study revealed that Bahuluang Island has the potential to be developed into a marine tourism area with an all-in-one tourism concept. Its natural tourism landscape has the potential to create purely natural, traditional, modern, to extreme tourism activities. The existence of great opportunities for all-around tourism on this island can be presented side by side with marine tourism in the scarcity of coral islands and white sand islands to become world-class tourist areas. The potential of human resources as island property owners is a sizeable asset in supporting the presence of a tourist area in its place. The development strategy can be carried out by involving the community as the main part as owners of capital, which are protected by the management and control authority of the area and driven by third parties from investors together with supporting institutions in the protection of the Government of the Republic of Indonesia. The concept of building facilities must become a rare world tourism tour.
Bahuluang Island; Coral Island; White sand beach; Rare tour
The Influence of Perceived Risk Covid-19 on the Interest in Visiting Domestic Tourists to DTW Tanah Lot Bali with the Image of the Destination as a Mediating Variable
Although Bali tourism for domestic tourists opened at the end of July 2020, it is also possible that people still have a high perceived risk in response to the Covid-19 pandemic. This study aims to determine the relationship between the perceived risks of Covid-19 on the revisit intention of domestic tourists to Tanah Lot with destination image as a mediating variable. Data was collected using a survey technique by distributing online questionnaires to 140 respondents. The sampling technique used is purposive sampling. T-test and path analysis were used to determine the effect of all the variables involved. The results show that only physical risk and financial risk each had a significant effect on the destination image; only physical risk, socio-psychological risk, and destination image each had a significant effect on the revisit intention; and only the relationship between physical risk and revisit intention cannot be mediated by destination image.
A PLS-SEM Approach: Examining Factors that Influence the Growth of Low Cost Carriers for Post-Pandemic Travel
Despite the Covid-19 outbreak in late 2019 that caused fears of traveling on a global scale, the airline's business outlook in the South East Asia region seems to be badly affected. A bigger challenge that remains in the industry is the uncertainty of the market growth for post-pandemic travel in this highly competitive airline industry. Therefore, this study aims at investigating the factors that influence the market growth of Low Cost Carriers such as Air Asia for post-pandemic travel. A sample of 500 respondents was collected through simple random sampling from those who had travelled at least once with LCCs in the past 5 years. The results indicate that brand image has the strongest prediction towards the growth of LCCs in this region. This study provides useful information for strategic planning in the LCCs industry and to better understand the travellers’ needs in the region.
Contribution of Vocational Teacher towards National Food Security and Sustainable Development
Given its crucial role in Nigeria's technological and industrial growth, the Federal Republic of Nigeria has prioritized vocational and technical education. It has been stated as a factor of education that promotes the learning of essential scientific information as well as practical and applied skills. Vocational and technical education (VTE) are essential to the social and economic advancement of a country. The most fundamental challenge facing Nigeria today is that of ensuring the availability of food at all times and at all levels for a healthy and productive life. Having enough food for the populace is crucial and fundamental to any nation's life geared towards achieving human development goals. Furthermore, vocational education will contribute significantly to agriculture. The skills acquired through VTE can contribute to food production and foreign exchange earnings in Nigeria. The teaching and learning of vocational skills should place a strong emphasis on vocational learners. The inability of our policy implementation to achieve the national goal of increased agricultural production and food security has often been attributed to some constraints. A successful government is best judged by its capacity to ensure the citizens' food security as the way forward.
Vocational Teachers, National Food Security and Sustainable Development
Safety and Security Measures at Buabeng-Fiema Monkey Sanctuary in Ghana
The study was conducted to assess the safety and security measures at Buabeng-Fiema Monkey Sanctuary in Ghana. The study used a case study design. Interviews and observation were used to gather data from 10 management staff. The study revealed that safety signs, a first aid box, a fire extinguisher, washrooms, dustbins, tour guides, security personnel, visitors seating and an emergency unit were available at the site. However, CCTV cameras, metal detectors and ambulances were not available. The study further established that safety and security measures at the site were generally inadequate; management did not consider the site to be under any threat since the monkeys had never caused any severe harm or injury to tourists, which would call for stringent security measures. The study recommends that tourism stakeholders should endevour to provide CCTV cameras, metal detectors and ambulances to deal with any incidents that may arise at the destination.
Buabeng-Fiema Monkey Sanctuary, destination, safety, security
Copyright (c) 2022 Journal of Tourism and Hospitality Studies