Research on Cultural and Creative Design Based on AIGC

Abstract

This paper briefly expounds on AIGC and its advantages in the application of cultural and creative design, and puts forward the general process of AIGC in cultural and creative design applications. Based on AIGC design platforms such as SD and Comfyui, after element extraction, attempts at cultural and creative design are carried out according to "text instructions" and "image instructions". Taking the design of fridge magnets as an example, this paper verifies the effectiveness of AIGC technology in generating cultural and creative design renderings. The research indicates that AIGC technology can provide creators with more creativity during the design stage of cultural and creative products, and shorten the product design cycle and improve the product design quality by rapidly generating renderings. In recent years, AIGC technology has witnessed rapid development, especially with the continuous updates of various related application platforms. Consequently, it has been extensively applied across various industries. Cultural and creative products play a crucial role in the tourism economy. However, currently, China's cultural and creative products are confronted with issues such as severe homogenization, weak design sense, and shoddy production. The author posits that by better leveraging AIGC technology in the cultural and creative industry, more design inspirations can be furnished for cultural and creative product design, thereby enhancing the quality of product design.