A Study on the Linguistic Landscape of Yuejiahu Park Based on the SPEAKING Model

Abstract

Drawing upon Hymes’s SPEAKING communicative model, this study examines the linguistic landscape (LL) of Yuejiahu Park in Fuyang City through the eight dimensions of Setting, Participants, Ends, Act Sequence, Key, Instrumentalities, Norms, and Genre. Field observations and data analysis reveal that the park’s LL plays a significant role in cultural expression, humanistic care, and functional services. However, challenges such as inconsistent language use, inaccurate translations, and inadequate signage are also evident. The study aims to provide theoretical guidance and practical suggestions for the construction of LLs in cultural theme parks and other public spaces.