Complaining Strategies Used by Indonesian Online Shoppers: A Pragmatics Study

Abstract

 

This study is aimed at describing the complaint strategies used by Indonesian male and female online shoppers towards fashion products found in comment sections in the Shopee shopping application. This study is qualitative research. The data are complaint utterances used by male and female online shoppers found in the comment section of fashion products in the Shopee shopping application. The data sources are the comment from the male and female online shoppers posted from August to September 2021. In collecting the data, the researcher used documentation and observation methods. The technique used by the researcher in analyzing data is the distributional technique. The data are analyzed by using the theory of Trosborg (1995).  The result of the research revealed that there are 6 complaint strategies used by male online shoppers and 5 complaint strategies used by female online shoppers.