Semiotic Construction of Website Images of Chinese and Australian Memorial from the Perspective of Visual Grammar

Abstract

This study conducts a contrastive analysis of multimodal discourses on the official websites of the Memorial of the First National Congress of the Communist Party of China and the United States Capitol from the perspective of visual grammar. It examines the construction of meaning in images, texts, and their combinations. In terms of visual grammar, aspects like interactive meaning, compositional meaning, including informational value, salience, and framing, and the role of symbolic signs are analyzed. The findings reveal both disparities and similarities in how the two memorials use multimodal elements to convey historical and cultural connotations. This study contributes to a deeper understanding of cross-cultural multimodal discourse in memorial spaces and provides practical implications for memorial website exhibition design, cultural communication, and cross-cultural understanding.