Analysis of the Viability of Tourism and Future Development Strategy in the Qinghai-Tibet Plateau Region

Abstract

The purpose of the article is to evaluate the current situation of the tourism industry in the Qinghai-Tibet Plateau and discuss further developing strategies. The main research approach is through the SWOT method, and the main data resources are secondary data from relative articles and organizations. In general, through the SWOT analysis, the strength of the Qinghai-Tibet Plateau regions in to develop tourism industry includes unique natural and socio-cultural environments, high-quality infrastructure, and government support; the weakness includes the lack of professional tourism operators and innovative and diverse tourism products; the opportunities including the increasing number of middle classes in China and possible involvement of the local community in the future; the threats mainly from the negative impacts from tourism to the unique natural and socio-cultural local environments. Future developing strategies are focused on 4 perspectives: being sustainable, having business viability, increasing the involvement of the local community, and building infrastructure in a more sustainable approach.