Exploring the Path of Sustainable Cultural Tourism under the Context of Rural Revitalization: Taking Yantianzi, Hong Kong as an Example

Abstract

Village-based cultural tourism represents a pivotal avenue for cultivating a sustainable economy in Hong Kong. This project focuses on Yantianzi Village in Hong Kong as a cultural tourism destination, with parents and children constituting a substantial potential consumer group. Semi-structured interviews were conducted with six parents planning to visit Hong Kong with their children. Employing rootedness theory, this study conducted a secondary analysis of the interviews, identifying eight categories organized into three main categories. Addressing the research questions, the primary focus centered on the rational development of local tourism resources while integrating environmental conservation. Additionally, the study revealed the potential of parent-child tours in harnessing educational opportunities to support ongoing rural revitalization efforts. Consequently, by amalgamating educational elements with conventional tourism activities like sightseeing and cultural immersion, a culturally-oriented tourism program emerged, aligning economic development with ecological conservation to foster sustainable economic growth for Hong Kong's villages.