AI and Its Impact on Communication

Abstract

The application of Artificial Intelligence (AI) is rapidly changing forms of communication from personal to organizational, and even mass media. In this paper, the interrelation between AI technologies and social relationships, business communication, and mass media is examined. As noted in the study, while AI offers great efficiency, personalization, and accessibility, it brings emotional detachment, data privacy risks, ethical challenges, and others. The last part of this article is devoted to the future of AI and communication with particular respect to its responsible use, relationship between the human and machine intelligence, and other categories.